I work at the intersection of Tech, Product Design and Marketing. I’m a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert. I love Lean, Agile, Customer Development and I specialize in B2B.

In 2014, I published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.