Launched cafemicro.com today with an associated Facebook page and $30 of Facebook ads. It’s a week late but better late than never I guess. Now I get to learn all about marketing…
One of the top books on this kind of thinking is Influence: The Psychology of Persuasion. Very approachable from a business perspective, although it’s been a long time since I read it. Might be a good starting point for research into the psychology of pricing specifically.
Hey, I’d definitely check it out, thanks.
Had to travel for my day job, but just today I got my redesign of Cafe Micro finished. Left to do is: finish sales page, make sure payments are working, setup stamps.com account, email marketing partners, and other things in forgetting about. Launching this week :D
For this very reason I’ve vowed not to write code for my latest business project. I use Squarespace, Stripe, and Zapier. When I need a better website, I’ll hire a developer.
bsima - as someone who loves coffee enough to grind my own beans and use a french press, but not so much as to perfectly weigh every cup and brew at exactly 205 degrees, what am I getting with a microroast? Is it just… small batch coffee? Or is there more to it?
(In other news, I love branding it Cafe Micro.)
I too am interested in hearing more about Cafe Micro. My buddy has a connection with a small local roaster (the roaster has developed their own roasting machine and is more interested in licensing the machine than selling coffee, so actually sourcing the coffee is somewhat difficult), and the difference between store bought and freshly roasted is night and day. I’m presuming Cafe Micro will be focusing on delivering high quality FRESH beans, which is no small task,but it is a worthy one. If you are not currently using freshly roasted beans in your brew, I HIGHLY recommend trying it.
Definitely fresh bean - I originally came up with this because I learned that most microroasters won’t sell to large coffee retailers b/c they’re afraid the product will go stale on warehouse shelves and they’ll lose customers.
If Cafe Micro works out, I’d love to enable more people to become independent microroasters. It would be far down the line but I’ll be considering selling roasting machines and guides.
I explain a bit here but basically I view coffee roasting as a craft. Like any art form, it’s the small idiosyncrasies that matter; a single coffee varietal will taste different from separate roasters, light roast Ethiopian tastes different than dark roast Ethiopian, etc. So Cafe Micro highlights that by featuring different individual roasters, with their own tastes and idiosyncrasies, each week. Think of it like Etsy for coffee roasts, I guess.
Grinding your own bean is almost necessary for good coffee. Using a french press is great, but fresh bean is more important than brewing methods when it comes to taste. In fact I would say that buying high-quality & well-roasted beans is the most important thing of all - taste starts to deteriorate 10-15 days after roast date (depending on how it’s stored). The best way to get introduced to microroast coffee is to look for roasters in your area, try some of their coffee, ask how it’s roasted and what the tasting notes are (they love explaining) and compare to your usual stuff.
This is great advice and is 100% true. You always hear people raving about freshly roasted, and I never really bought into it. At the time, buying the bag of beans from costco was sufficient, and like @matthias I was grinding my own and using a french press. However, having recently tried “microroasts” (This is my new word for the day), I’m now a full on convert.
There is also definitely a technique to roasting good coffee, and everyone has their own opinions, some of which can be fairly divisive. In the town that I live, there are maybe 3-4 coffee roasters, all of which are noticeably different, some of which I like and some of them not as much (but they are all better then what I can buy in the grocery store, particularly since I live at the but-end of a very long supply chain far removed from high population density centers).
As an aside, if there are other bootstrapers out there who crave great coffee like I do, but don’t want to spend hundreds to thousands of dollars on a proper espresso machine and gear, then I highly recommend the ROK espresso maker. The trade off is largely in time, and although it’s not perfect, with the right technique it is more than capable of creating quality espresso (/w ample crema). They are available from amazon and have a much higher wife-approval-factor than the alternatives (I previously used a bialetti moka pot and there is no comparison, this is honest to goodness real espresso).
Sold the first copy of my version control add-in! Very encouraging.
Congrats! The first one is the hardest (so I hear)…
Nice work MikeTV!! Keep us updated with your sales metrics
Can you list some articles that you think this tag would be perfect for?
Thats going back three pages, which is about 9/75=12% of stories. Some of these may be disputable, but they seem to me to be relevant to the “beginning stages” of business building.
Heh, this is very coincidentally timed. I just opened barnicles to see what posts I could find about starting a new side business. I’ve finished the most important step, buying the domain name, and am now looking for advice for where to actually start.
I would fully support a tag for this. Even if those starting aren’t the majority of current users it would be a great resource for any newcomers down the line.
Additionally, those who are current bootstrappers can pass on their knowledge to beginners
Did I miss something with this post?
It seems to be a pretty badly written piece based around the quote above that then instantly jumps to referral links.
I quoted the best part in the description above. I think it’s a valuable take-away, especially for bootstrappers, which is why I shared it here.
No. I think you have to be a Noah Kagan fan to understand this. It makes a little more sense when you receive it as an email from him and you have been on his list for awhile.
Got lots of programming done for my full-time job. Feeling accomplished in that respect.
For side-projects, I ran some numbers on a business I’ve wanted to start for a while and it seems to be bootstrap-able. I’m finally in a position (both financially and logistically) where it makes sense to start something, so I’m excited about that. I’ll have more updates in subsequent weeks.
looking forward to it!
We should really have a customer development tag, “custdev”.
Keep it simple: Tmux on a shared server.
This is starting to look a bit like ProductHunt - could we take the hotness + modifier off the show tag?
I’ve actually been filtering the “show” tag all week. I figured with all the migration from HN there was gonna be a lot of self-promotion. Without the “show” tag, it’s pretty nice. I’ll turn off the filter eventually though.
Released this weeks edition of my biotech newsletter, but that’s about it. I haven’t had a chance to make much progress on anything else because my full-time programming gig is taking up lots of time and energy recently. If only I could get Hadoop to cooperate with my dev environment, grrr…
Earlier this week I did some intense journaling. Wrote out a 6-month “dreamline” and one of my goals to work toward is a second income stream. So I’ve got some work to do.
My email list is only at about 200 and hasn’t made me any money (yet), but this article is super educational, thanks.
On lobsters they have https://lobste.rs/top . Maybe once barnacles grows a bit the /top feature will work?
Why don’t we call them “Barnacle Businesses?
Maybe let’s give this site a week before we try to brand a broad industry. :)
Personally, I think “lifestyle business” sounds better than “journey business”
This is actually the first time that I heard that “Lifestyle Business” has negative cogitations. I’ve actually always seen it as a positive, but maybe that’s because it’s something that I’m striving for. Have others here experienced this?
I’ve had several Bay Area types make comments to me along the lines of, “Oh, sounds like a lifestyle business,” with a certain holier-than-thou sneer during the word “lifestyle.” :-)
I’ve heard it with both connotations. As @adrianh alludes, the negative cogitations are usually accompanied with an air of self-righteousness.
I think it’s all about the culture that it’s in and the goals people are striving for.
For someone pushing to build the next Facebook, or Google, a “Lifestyle Business” is going to seem like a small goal. If you’re pushing for other things in life, though, it seems narrow-minded to put all your investment in one area of your life. I think it’s just another situation of: different people want and enjoy different things in life. And we all tend to be pretty bad an empathizing with people and seeing things from their perspective.
Hey, thanks for sharing this! I’m happy to answer any questions you may have.
I’ve only read the first part in the series, so forgive me if this is answered in another post — how do you go about finding mastermind groups? It feels awkward to go looking for them (do I google “mastermind groups near me”?) and then asking to join. I guess I could round up some friends to start a new group, but it would be better I think to get fresh perspectives from new people and not my old friends.
I found the best way was meeting people in real life at conferences such as MicroConf and groups naturally formed after the evening sessions.