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I recently knew that this was a thing, I imagine that it has obvious immediate applications to things like “how to design your price tiers”, marketing and stuff like that, but I’m no expert.

If anyone knows more about that and can share some resources, it would be widely appreciated.


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    I have no idea what Neroeconomics is, but if you want to know something about pricing, this is a pretty thorough guide: http://www.nickkolenda.com/psychological-pricing-strategies/

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      “Neuroeconomics” seems like an unnecessary buzzword for “psychology”

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        It seems like, but it’s not. There are a few (or many?) examples of controlled studies where the activity of the brain was measured when people undertook different tasks related to economics. I’ve found that particularly interesting because there have been a couple trends detected and speculated to influence the decision of why/when to buy something.

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        One of the top books on this kind of thinking is Influence: The Psychology of Persuasion. Very approachable from a business perspective, although it’s been a long time since I read it. Might be a good starting point for research into the psychology of pricing specifically.

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          Hey, I’d definitely check it out, thanks.