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The eCommerce business industry is currently at its peak. New online stores are emerging every single day. They rely on a B2C (business-to-consumer) model, meaning that there are no alternatives to the user’s role – he is a consumer, the buyer of the products. Without a doubt, this imposes certain restrictions, limiting the opportunities and the potential of a platform. Let’s find out how to create a peer-to-peer marketplace – the platform that manages to dodge the limitation bullet.