Not focusing so much on the product (Orbit) but on the nurturing funnel, rather.
My biggest problem with this text is: who owns that? My experience with devrel is that every switch in crew makes all my contacts break. I’m often in Orbit 1, just to figure out that my contact leaves and suddenly, I’m in open space, having to reconvince people that I have a history with the organisation.
Especially as I run conferences, I’m super annoyed whenever that happens, for example when a long-nurtured sponsor relationship suddenly just vanishes.
Models like this may help, but I feel like there’s much more fundamental problems in devrel when nurturing Orbit 1 relationships.