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E-commerce grows. It grows rapidly creating tonnes of data. Without processing this data is useless. But after you’ve tamed it, you get priceless insights and understanding of all processes in the e-commerce sphere. Big Data is a valuable instrument which solves multiple problems of the industry and brings various advantages. But are there any drawbacks? What is the role of Big Data in e-commerce? And who is the best Big Data analytics vendor? Let’s find out!