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The evolution of SaaS organizations that focus on customer experience and customer success. Customer success is more about creating relationships than anything else. It is all about listening and understanding what each single customer requires in order to achieve their goals.

With the right tools and the right strategy, SaaS providers can convince their customers that dealing with their brand is a lot more than using a software product.

SaaS companies need to go from offering features to creating a whole experience and the journey can go from a simple routine task to a great event!