Although most businesses are about profit, there are nonprofits that can make money using same techniques with a focus on social good. I like people saying their business is about social good to prove it with their actions. Ghost seems like a good example. Choice quotes:

“Ghost was set up from day 1 as a non-profit foundation, and released all of its code under the open source MIT license.”

“Anyone can say they want to "change the world” and that “it’s not about the money” — but talk is cheap — so we made our mission legally binding."

(my emphasis added)

Few companies talking about changing the world for better are willing to do that last part because their owners are frankly full of crap. Great to see more people with those stated principles forming nonprofits, public benefit companies, and so on. Also, in Ghost’s case, running like a good business to ensure the developers are taken care of and product is sustainable, too.

Edit to add: A Ghost founder is available on Hacker News if anyone wants to talk to them.