This in an unusually meaty article. The math is clear–it reads like a case study though I presume the numbers to be fiction for the purpose of demonstrating the point–but reading like a case study drew me in to it.
One bit of received wisdom about hiring sales goes that your first sales hire is the ~largest early risk to a company. The article gives a reason why: “ in the early days, the founders are such experts in the product, its nuances, how to hack it, etc …”
Though I think the phenomena is better described as: good salespeople won’t work for you.
But you can buy good marketing.
1: I don’t think it named names, unless the image inline in the article is doing so.