Thanks for posting this!
I have revised my website after reading through the article.
The old header and suheader texts were repeating essentially the same information,
which for some reason I had never noticed before. Also trimmed the amount of text without
losing any infiormation.
It’s great fun to take a fresh look at such things every now and then :)
I’m caught between loving and hating this guy, but nearly every guide to building a landing page is full of wishy-washing self-contradicting nonsense, whereas this one’s to-the-point and opinionated, right down to telling you where to put elements on the page.