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Launching a startup is hard, really hard. You have to come up with a great product idea, create the product and invest in in marketing, promotion, etc. and threre is no any guarantee that your investments will pay off. Building an MVP, instead of a full-fledged product, can help you avoid failures and large capital losses.


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    For me, the following section of this article stands out:

    Launching a new product in a right way

    Before launching a new service, you, first of all, need to check the demand for it. Prepare a description of the service, draw illustrations and create, a promotional page. One approach is to only launch the product when the page gets 10 000 likes.

    That’s certainly a reasonable position. A related domain are question-oriented planning tools. Given how easy it is to engage in wishful thinking, bias, error, or even self-deception, asking and answering the right questions early can prevent wasting time on unproductive activity. An example series (from the Core Protocols):

    • Would you explain a specific example?
    • How does X go when it happens?
    • What is the one thing you want most from solving X?
    • What is the biggest problem you see regarding X now?
    • What is the most important thing you could do right now to help you with X?

    This series can be repeated until each part of an idea (MVP) can be operationally defined.