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    Great article, thank you. I come from the world of Mac/iOS software where Indie has been used for the last couple of decades to mean “micro-ISV”: a small, independent company that aims to sustainably deliver its software products. It’s the kind of business I want to create, and I think addresses the “king” side of the Rich vs. King distinction in leadership.

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      Spot on! Your list at the bottom resonates fully with how I’m approaching building my company, HostedMetrics.com.